How to turn vibes into strategy using narrative intelligence
Next episode with Safaniya Stevenson: October 22, 8:30am PDT | 11:30am EDT | 4:30pm BST
Narratives run the world, shaping society, culture, business and politics every day.
In this webinar series, we’ll be joined by some of the leading practitioners and thinkers in the emerging field of Narrative Intelligence.
Each conversation will be an in-depth exploration of different ways of understanding, measuring, and acting on the Narratives shaping our world – with speakers providing practical advice and ideas to apply those techniques across the worlds of marketing, research, comms, and beyond.
Episode Two – Safaniya Stevenson
In the next episode of the Narrative Intelligence series, we’re joined by Safaniya Stevenson – a Brand Strategist, and among the first to seize on the possibilities raised by narrative insights.
She’ll be talking with Pulsar founder Francesco D’Orazio about what a Narrative Intelligence workflow looks like for brand strategists and researchers, and how it informs the way she delivers client briefs.
Can’t join us live? Register to get the recording.
Episode One – Michael Brito
We were joined by social and audience intelligence pioneer Michael Brito to uncover how media and public narratives can diverge from one another – and why that matters.
Michael and Fran also discussed how practitioners should approach narrative intelligence as a means of having conversations with executives about the changing dynamics of language and media coverage.
Speakers
Francesco D’Orazio
Founder
Safaniya Stevenson
Brand Strategist
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