Crisis Oracle Agent
Stop Guessing, Start Knowing
Brand crises don’t appear overnight: they start as weak signals buried in noise.
Crisis Oracle scans your brand data 24/7 to detect emerging risk in real time, giving your team the foresight to act before issues escalate into a crisis.
Shift from reactive monitoring to predictive intelligence.
Thinks in Narratives, Not Posts
- Only content that is truly about the brand, and meaningfully negative, is considered risk
- Narratives are clustered across all languages, all formats and all data sources
- Each risk narrative is tracked continuously, minute by minute, as it evolves
Quantifies Negative Momentum
Crisis Oracle is powered by our proprietary momentum scoring agent P.U.L.S.E™ (Persistent Upshift in Latent Signal Emergence).
Rather than asking “Is sentiment negative?”, PULSE asks: Is this narrative gaining dangerous momentum?
P.U.L.S.E calculates a momentum by combining three narrative signals:
- Spread shows how many people are participating in the conversation.
- Intensity measures how quickly and aggressively the narrative is moving.
- Amplification captures how far the threat is reaching beyond raw post volume
This produces a stable, comparable measure of narrative risk that reflects trajectory, not just volume.
Assesses Risk like a Brand Expert
Raw scores aren’t enough in high-stakes situations that require nuance.
Crisis Oracle includes a Referee agent that knows your brand and understand the context of your industry. The agent reviews each narrative with that context and produces a concise, human-readable assessment of what’s happening and why.
This combines with asymmetric risk detection, that flags where a small number of highly active or coordinated voices are generating disproportionate activity
Alerts You – Only When Necessary
Crisis Oracle is built for how PR and comms teams actually work:
- Alerts only when something changes, not constant noise
- Hourly notifications on escalation or de-escalation
- Daily digests summarizing all active narratives
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Pulsar is the leading audience and narrative intelligence platform, helping organisations understand their audiences and create messages that matter to them