Video’s where culture happens. Understand it, at scale
In 2026, 76% of all mobile traffic data involves watching or sharing video.
This major expansion of Pulsar brings the same depth of analysis you already rely on for social and news content—topic detection, sentiment, trends, audience understanding—and applies it directly to the content of any video, at scale, across YouTube, Twitch, Instagram Reels, and beyond.
See through the Black Box of video content to understand narratives, context, and beyond
Video Intelligence enables you to:
- Analyze the Unspoken: Track not just whether a video mentions your brand, but also the visual context and sentiment of that mention.
- Spot Emerging Trends: Identify a movement forming in video content before it ever crosses over into mainstream text-based conversation.
- Global Understanding: Because video is a global medium, our analysis works across languages. A trend emerging in Brazil or South Korea is just as visible as one in the US.
- Automated Transcription: Turn spoken content into searchable, analyzable data instantly, making every word part of your broader insight ecosystem.
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Pulsar is the leading audience and narrative intelligence platform, helping organisations understand their audiences and create messages that matter to them