Social Intelligence meets Modern Diplomacy: How the FCDO understands global audiences

A rare behind-the-scenes look at how one of the world’s busiest foreign ministries leverages social media intelligence to support its global network: from solo comms officers in embassies and consulates, to central teams in London briefing ministers. With responsibilities spanning public opinion tracking, crisis monitoring, event assessment and trade diplomacy, FCDO has developed ways to embed audience intelligence across a large, complex organisation.

In this session, David Hart, Senior Comms Insight Manager at the Foreign, Commonwealth & Development Office (FCDO), reveals how the organisation goes beyond reaction monitoring to build genuinely nuanced audience understanding, layering real-time social and media data on top of traditional research to identify not just who is talking, but what drives them, and how best to connect with them.

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