Narratives run the world
Detect and understand them with Narratives AI
While everyone obsesses over data and analytics, the real competitive edge lies in spotting and leveraging narratives flowing through public opinion. The most powerful strategies combine quantitative precision with qualitative storytelling: they capture the direction of travel AND put a number on it.
Narratives AI is a search engine for public opinion. It allows anyone to spot, quantify and explore how human beliefs spread through media and the public – at scale and in seconds.
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Instant Answers
Simple as a web search, get a full Narrative Briefing in seconds
No data wrangling
No Boolean or analyst skills required
100% of the data
This is not a subset: we analyze the entire firehose and surface narratives bottom up
Real-time and Historical
Billions of social posts & news articles every year, clustered and indexed daily
Media vs Public
Compare narratives in the media to those emerging from the public
Unlimited access
Apply audience intelligence to your listening
Pulsar is the only software on the market offering both social listening and audience segmentation in one seamless experience.
Discover the main communities in your audience, and see how each of them talks about the same topic differently, to tailor your content & targeting approach.
Unfiltered audience signals to guide you to insight
Understand your audience in its natural environment.
Unlike traditional market research, which prompts its participants in often artificial environments, digital spaces are home to proactive, genuine perspectives and behaviors.
Apply audience intelligence to your listening
Pulsar is the only software on the market offering both social listening and audience segmentation in one seamless experience.
Discover the main communities in your audience, and see how each of them talks about the same topic differently, to tailor your content & targeting approach.
Unfiltered audience signals to guide you to insight
Understand your audience in its natural environment.
Unlike traditional market research, which prompts its participants in often artificial environments, digital spaces are home to proactive, genuine perspectives and behaviors.
Narratives AI – who is it for?
• Strategist & Planners
Spot emerging beliefs and stay ahead of the curve
• Brand & Reputation pros
Stay on top of brand risk and pre-empt Narrative attacks
• Research & Insights pros
Map perceptions around products & categories and find white space
• Comms & PR pros
Connect with the stories most likely to travel and measure your share of Narrative
• Politics & Policy pros
Map the shifts in public opinion & find your angle
As seen at
CES 2025
At CES, we presented a study on the Narratives of Escapism produced with our partners at McCann
SXSW 2025
Narratives around the American Dream were front and center at SXSW with our partners at McCann
Cannes 2025
See you at Cannes 2025
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Gauge your brand’s presence and relevance with your key audiences
Plan ahead and prove the effectiveness of your comms — our platform provides a base for future planning by automatically categorising your news content and presenting the insights you need to make informed decisions.
Contact Us
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About
Pulsar is the world’s leading audience intelligence platform—harnessing rich data sets, AI and human minds – so our clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society.
Northburgh House, 10 Northburgh Street, London, EC1V 0AT