What makes us act the way we do? What drives businesses to make decisions, and whole nations to elect certain leaders?

Narratives underpin the world. But measuring and understanding these narratives has until now been something of an inexact science.

The growth of AI functionalities, however, has presented researchers with an opportunity to process massive amounts of data, and decode the flows of public opinion to understand how narratives form, how they evolve, and how they ultimately impact real world events.

In this series, we’ll be joined by expert voices across the world of marketing, research and comms, to explore what this emerging framework means for those looking to understand what the public think.